Bootights
Shopify e-commerce website for Bootights, women’s hosiery and socks brand
About Bootights
Bootights is an unique, women’s hosiery and sock brand on a mission to provide comfort, style and durability to women’s legwear.
Bootights are the only sock and tights fusion brand, hand sewing premium performance socks to the bottom of every pair of premium tights.
Brand Photography from Bootights
SERVICES
Shopify eCommerce Website Design
STYLE
Fun, Colorful, Modern
About the Project
Since opening their doors over 10+ years ago, Owner and Founder, Shelby Mason, has experienced a rollercoaster in her entrepreneurial journey with Bootights.
She’s seen instant success, change of management, another change of ownership hands, and a refreshed brand throughout this time.
In the last few years, Bootights has sharply lasered in on building a brand that truly connects with 40+ women, authentically attracts the right audience, and a website strategy that will last.
Through the use of updated photography, industry SEO practices, and an improved user experience, we refreshed the Bootights website that is intuitive, simple to navigate, and easy for anyone to shop!
IMPACT
Since the launch of the refreshed website, Bootights has experienced a 131% increase in growth of organic SEO traffic and first-time buyers from direct referrals.