Nike Free: Conceptual Visual Design
Overview
For the launch of the SP15 Nike Free, we created a concept to involve and celebrate our runners with a beautiful visualisation of their hard work.
Objective
Craft a visually enticing launch campaign that involves the running public in the celebration of the SP15 Nike Free launch.
Concept & Design
By collecting everyone's Nike+ data, posters are produced showcasing individual runners’ data, such as average distance, pace, time and speed. Alongside individual runners, we also created visuals based on a collective city’s running data.
By crafting enticing visualisations of a city's running data, Nike encourages the public to participate in this beautiful city-wide art piece with their personal runs.